Vision & Mission
Our Vision
Consolidate our leadership position in the Senegalese market to become the premier manufacturer of plaster and building materials in the West African region (ECOWAS); and transform into a global industrial brand born in Africa by offering high-quality products, manufactured in Senegal using local labor, to international markets.
Our Mission
Combine Turkish investment power and expertise with Senegal's local dynamics to produce the durable and high-performance plaster powder and plasterboard products needed by the construction industry. Add value to the national economy through our local human resources; and remain the most reliable business partner for all architects, contractors, and applicators in Senegal and West Africa through our strong logistics network and customer-oriented service approach.